Anne Thornley-Brown, President, Executive Oasis International answered my Question in Linkedin (here details are at the end of this post)
Training and team building that isn't closely linked to the strategic direction of your organization and the real world issues and challenges of your business is a waste of time. It is really important for CEOs and other executives to be involved in training and team building to maintain this focus. Why?
It is really important for CEOs and other executives to support team building and training to ensure that:
- The company vision gets communicated clearly
- You leverage each and every opportunity to reinforce the corporate culture you are trying to shape
- Team building and training exercies get infused with real world issues, not theoretical cases
- You have a feedback mechanism to help you keep your finger on the pulse so that you get unfiltered access to what is going on in your management team and on the frontline with clients
Another important reason to get involved is that, without your involvement, training and team building can be perceived as irrelevant and the facilitators can be perceived as out of touch with organizational realities. This is particularly the case if there is already a disconnect between the corporate culture you are trying to foster and existing organizational practices.
There is another important aspect to this question. Senior management involvement in team building and training is really important to ensure that the company's resources are used wisely. Relegate decision making to HR or a committe of more junior employees and you can end up with a range of training programmes that are loaded with the fun factor but of questionable value in terms of content. You can also end up with a good chunk of your team building budget being blown for programmes that are, in fact, team recreation.
So how can a busy executive who is already stretched to the limit become involved in team building and training?
Executives can do this by making presentations at training and team building sessions and attending portions of sessions whenever possible. It doesn't have to take a lot to time and it doesn't require staying for the whole session but it does have impact. I have always made it a priority to invite executives to make presentations during key training and team building initiatives.
With the internet and DVDs, there are many ways that a busy executive can increase their presence in team building and training. Video briefings with executives, can be recorded and played at varioius training and development sessions, for example. The VP, Marketing can record footage for marketing courses. The CIO can record material for various computer courses. The VP, Sales can record material for sales training.
If a CEO can't find time to make a presentation once a month (or once a quarter) and send another executive in his or her place if something crops ups, something is wrong. All it takes is a little planning. Schedule the sessions in and schedule a different executive to back you up each month just in case on occasion you can't make it. If there is ever a month that you can't make orientation, the member of the executive team who is pinch hitting for you can play the DVD, make some comments and answer questions.
Executives who want to explore similar issues are invited to join the discussions at the:
International Business Team Building Alliance Group http://www.linkedin.com/groups?gid=1989979&trk=hb_side_g
By Anne Thornley-Brown, President, Executive Oasis International, specialists in team building http://www.executiveoasis.com/executiveretreats.html and facilitated team building retreats. Read more articles by Anne at her team building blog http://corporateteambuilding.wordpress.com
Follow Anne on Twitter @executiveoasis.